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Probiotic literally means 'for life'. HOWARU™ Premium Probiotics are living micro-organisms that, when ingested or applied locally in sufficient numbers, benefit the health of the consumer. Once in our intestines, these natural and friendly bacteria help balance our gut microflora and support our immune system.
HOWARU™ recommendation: HOWARU™ contains premium probiotic bacteria that have long proven their efficacy on gut health and the immune system.
Like people, most bacteria have a first name and a last name e.g. Bifidobacterium lactis and Lactobacillus acidophilus. For those of us who do not see or use the names very often, they can be difficult to remember. That is why Danisco, a global leader in food and supplement ingredients, has created the name HOWARU™, which is easier to pronounce and remember everywhere in the world. A friendly name for friendly bacteria!
HOWARU™ recommendation: Look out for the HOWARU™ logo for easy identification of premium probiotic products.
HOWARU™ walks you through the day. Before or after a meal, before going to bed or after getting up in the morning, you can eat probiotic products at any time and experience their beneficial effect.
HOWARU™ recommendation: For maximum benefit, consume HOWARU™-containing food or supplement products on a daily basis.
No, you cannot overdose probiotics - they are among the safest foods that exist. Eat as many probiotic products as you like as part of a varied diet.
HOWARU™ recommendation: Foods containing HOWARU™ are not only healthy, they also taste good. And supplements represent an easy-to-consuem format. Take a break during the day and treat yourself to a product made with HOWARU™. 
Everyone is different. But, in our lifetime, most of us will have periods when our immune system is challenged., This could be the result of stress, antibiotic treatment, travel, poor diet or germ exposure at day-care, school and work. At such times, we may notice that HOWARU™ improves our health within a few days. If our health is already good, we may choose HOWARU™ for preventive reasons. Either way, HOWARU™ probiotics will help balance your gut microflora and support your immune system.
HOWARU™ recommendation: Try products containing HOWARU™ for two weeks and let us know the difference by mailing us at: howaru@danisco.com
Probiotics are only ‘visitors’ in your intestine and will disappear, together with their health benefits, when not consumed regularly.
HOWARU™ recommendation: Treat your body to a food or supplement with HOWARU™ everyday.
Probiotics can be consumed at all ages as part of a balanced diet. Before birth, a baby’s gut is sterile and the immune system immature. The gut microflora of a baby begins to develop at birth. Breast-feeding, or consumption of an infant formula with probiotics, continues the development of a baby’s gut microflora. When solid foods are eventually introduced to the diet, you can include small portions of a probiotic product in the diet. As a child grows and changes diet, the microflora in the gut develops accordingly. By the age of two or three, most children have a fairly stable intestinal balance. Their immune system has also matured considerably. Both may nevertheless benefit from a continued daily portion of probiotics.
HOWARU™ recommendation: Add a crushed banana to a probiotic yoghurt and treat your baby to a healthy dessert. Or if using a baby formula, look for one containing probiotics.
You will probably find that you digest yoghurts more easily when they contain HOWARU™, as the bacteria help break down and digest food components, including lactose.
HOWARU™ recommendation: Medical advice should always be sought if you are intolerant of lactose or other nutrients.
Antibiotics are designed to kill off disease-causing bacteria; however, during this process, they destroy many of the gastrointestinal system’s existing microflora – beneficial bacteria that are the body’s natural first line of defense against harmful invaders. This may lead to intestinal upset or weakened immunity. Consuming products with HOWARU™ during and after antibiotic therapy ensures the maintenance and restoration of friendly bacteria in your intestine.
HOWARU™ recommendation: While taking antibiotics and for 1-2 weeks upon completion of an antibiotic regimen, consume a supplement or food product containing HOWARU™ probiotics to maintain a healthy level of gut microflora.
During pregnancy, mothers-to-be often have digestive problems. Consuming HOWARU™ regularly is a safe and effective measure that may help to prevent small digestive disorders and make you feel better.
HOWARU™ recommendation: Consume probiotic juice or yoghurt at breakfast, or take a probiotic supplement, to get the day off to a healthy start.
As we age, our intestinal microflora gradually change and our immune system tends to go into decline. Probiotics may be able to counteract or slow down this process. The probiotic strains in HOWARU™ have been specifically selected to improve your immune function. Clinical studies in a number of countries have shown a particular improvement in the immune system of mature adults.
HOWARU™ recommendation: Drink a probiotic dairy beverage and benefit from the nutritional value of milk and the immune-enhancing properties of HOWARU™. Or take a HOWARU™ probiotic supplement 1-2 times per day to maintain a health level of good gut microflora.
Lactobacillus acidophilus NCFM™ is of human origin and was first isolated by scientists at North Carolina State University in the early 1970s.
NCFM™ stands for “North Carolina Food Microbiology”. The strain was isolated in the food microbiology laboratory at North Carolina State University and it was named after this facility.
HOWARU™ recommendation:
Lactobacillus acidophilus is the scientific name for the genus and species of the culture. NCFM is the strain designation. HOWARU™ Dophilus is the commercial name.
HOWARU™ recommendation:
The study demonstrates for the first time that the oral administration of Lactobacillus acidophilus NCFM™ mediates analgesic functions in the gut equivalent to morphine effects. These results, patented by Danisco, suggest that the microbiology of the intestinal tract influences visceral pain perception and open new perspectives in the treatment of abdominal pain and Irritable Bowel Syndrome (IBS) with Lactobacillus acidophilus NCFM™. The NCFM™ strain was singled out based upon unique properties found in screening of a wide range of strains.
HOWARU™ recommendation:
It is important to acknowledge the fact that currently no commercial product derived from this new scientific finding is available.
However, various food and dietary supplement products containing NCFM™ are available to balance the gut microflora. In food, Sweet Acidophilus™ Milk was the first product to be supplemented with NCFM™ and has been on the market in the US for 30+ years. In dietary supplements, Metagenics, a US-based company with operations in Australia (Health World) and Belgium (Bio-dynamics) markets dietary supplement blends containing NCFM under the name UltraFlora and Inner Health brands. In subsequent years, NCFM™ has been added to yogurt, fermented milks, dietary supplements and nutritionals (toddler formula) around the world. To the best of our knowledge, Lactobacillus acidophilus NCFM™ is not currently used in products registered as prescription or over-the-counter pharmaceuticals.
HOWARU™ recommendation:
For the time being, Danisco does not market Lactobacillus acidophilus NCFM™ as a pure probiotic product formulated to deliver the new anti-pain benefits as discovered by Dr Desreumaux & Al. and published by Nature Medecine.
In view of these new findings, Danisco currently envisions to develop HOWARU™ Dophilus with selected partners from the pharmaceutical, dietary supplement and food industries to address gut comfort and intestinal pain relief.
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