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Chile's leading dairy processor chooses HOWARU™
The Chilean dairy processor, Soprole, has gained exclusive rights in Chile to the use of Danisco's probiotic strain HOWARU™ Rhamnosus in its "uno al día" health drink.
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The probiotic strain, HOWARU™ Rhamnosus, is a health-promoting culture, which enhances gastro-intestinal health by strengthening the immune system. The "uno al día" (one a day) concept was designed to benefit consumer health by a recommended daily intake of one health drink. Soprole's beverages are labelled: "HOWARU™ is a registered trademark of Danisco". This is the second time Danisco launches an ingredient product directly to the consumer - the first time being the recent agreement with Woolworths in South Africa, which launched their new dairy range based on a wide range of promotional activities for HOWARU™.
"Soprole is the leading Chilean dairy processor with significant market shares on the domestic market. We are pleased that they chose HOWARU™ for their "uno al día" beverage and with the fact that our relatively new culture concept is being recognized so quickly for its proven strengths in a highly competitive market," says Siegbert Phillipp, Product Manager (Probiotics), Danisco.
Soprole S.A. produces tasty, nutritional and healthy products. This is why we have launched "Uno al día" with the probiotic culture HOWARU™ Rhamnosus which is suitable for consumption by the whole family and improves the immune system, says Hernán Vega, Product Development Manager, Soprole.
A series of marketing activities have been launched in Chile to promote "uno al día" with HOWARU™ Rhamnosus, among these in-store promotion and a scientific convention on probiotic strains.
About Danisco
Danisco develops and produces food ingredients, sweeteners and sugar. The Group employs approx. 8,000 people in some 40 countries and reported net sales of DKK 16.6 billion in 2002/03. Danisco's broad product portfolio includes emulsifiers, stabilisers, flavours and sweeteners such as xylitol and fructose. Many of these ingredients are produced from natural raw materials and contribute, for instance, to improving the texture in bread, ice cream, yoghurt and other products. Danisco is also one of the largest and most efficient sugar producers in Europe.
About Soprole
Founded in 1950, and with approx. 1800 employees, Soprole is Chile's leading dairy processor with the following market shares: 50 per cent of long-life milk, 50 per cent of yoghurt. Soprole is furthermore a leading supplier of milk-based desserts and also exports to Mexico and its neighbouring countries.
Links:
www.danisco.com
www.soprole.cl
For more information, please contact:
Mrs. Jaqueline Bustamante, Soprole, tel.: +562 5508268.
E-mail: consumidor@soprole.cl
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