BAKOMA launches probiotic yoghurt drinks with HOWARU™
BAKOMA, one of the leading dairy companies in Poland, launches a new range of probiotic yoghurt drinks with Danisco's HOWARU™ probiotic cultures
Consumers in Poland will soon have access to the benefits of HOWARU™ Bifido from Danisco with the launch of a new range of yoghurt drinks by Bakoma. Available in plain and strawberry flavours, the range is co-branded BACTIV - HOWARU™. The new range will be introduced by the end of September through Bakoma's distribution network. "We wanted a premium well-documented probiotic strain to clearly position our new range of health-related yoghurt drinks as a benchmark", says Krystyna Kotecka from Bakoma, "Danisco brought us not only a strain with many clinical surveys to support our health claim but also the HOWARU™ brand which is appealing to young people, one of our key target groups."
With a strong global position in cultures, Danisco markets a range of high quality probiotic strains supported by the unique HOWARU™ marketing concept available under exclusive license. Danisco also offers a wide range of probiotic strains and blends ideal for use in dairy and other food products as well as in dietary supplements.
About Danisco Danisco is one of the world's leading producers of ingredients for food and other consumer products. The group employs approx. 10,000 employees in more than 40 countries and reported revenue of DKK 17.8 billion in 2004/05. Danisco's broad technology platform and product portfolio include emulsifiers, enzymes, stabilisers, cultures, flavours, sugar and sweeteners such as xylitol and fructose. The majority of these ingredients are produced from natural raw materials. Our products are mainly used in the food industry for instance to improve the texture in bread and ice cream but are also applied to feed, cleaning, textiles and plastics. Danisco is also one of the largest and most efficient sugar producers in Europe.
About Bakoma Bakoma S.A. is a joint-stock dairy company based in Warsaw employing 1250 people and with 48 Regional Distribution Centres throughout Poland. Bakoma's core production is yoghurt and other dairy products, such as cheeses, desserts, fruit mousses, butter, and milk powder.
